LIVIN’ THE LAND
This isn’t a collection of far-fetched stories—for these Can-Am owners, it’s life. Take a never-before-seen look into what drives the next generation of pioneers from sunrise to sunset. From ranchers to farmers and those with a close connection to their land, hear what makes their journey so rewarding. It’s the life they’ve built against all odds—one step, one bruise, one win at a time. We’re proud to bring you these stories and share a new perspective on living the land.
CAN-AM OFF-ROAD
5 MARYS FARMS
Carhartt-wearing, lamb-pulling, small-town business owner Mary Heffernan, her husband Brian, and four daughters (all named Mary!) once called Silicon Valley home. Mary and Brian—an attorney—flourished as small business owners, and planned to raise their family in the suburbs.
ALEX TEMPLETON
Achieving her goal and getting her degree, Alex returned to life on the ranch—and started to make her mark in modernizing the family business. Land management is a passion, growing mature Whitetails and bowhunting are some of her favorite hobbies. New school ranching & old school work ethic.
HUSHIN’
Hushin’ is the result of three individuals who see the opportunity in inspiring the next generation of hunters and anglers. The trio has raised awareness about conservation issues and land access and give back to the community every way they can.
CHASE OUTLAW
The Arkansas native and family man has become a community leader in his home state, making it his life mission to inspire his children and the next generation of riders to live from their land.
KRISTY LEE COOK
Kristy Lee Cook has anchored her life around making the most of everything she has started. At first, she was on the fast track to fame as a career singer but had to give that up after injuries to her vocal cords. Based in Amarillo, Texas, she has now started a business, TV program, and family—all while also being a barrel horse trainer. Livin’ the land? Kristy Lee Cook is just getting started. This new episode of Livin’ the Land showcases how this thrill chaser inspires a new generation to cherish the land they live on.